In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong.
In this episode, I discuss the debacle that Marketo ran into when they didn't renew their domain.
It wasn't pretty.
A good samaritan went out and helped them by protecting their domain, but things could have gone a lot worse.
Now, most small businesses have a different issue and that is fake letters telling you to renew through them and then you have to transfer your domain over to them. It's crazy and I have had a few clients fall for it in the past.
The main thing is to know where your domain is registered and keep it current and paid.
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