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In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well.

Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names like Jay Shetty, Jordan Belfort, and Agora, discovering firsthand the power of consistent, high-value email communication
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The Power of Email Marketing

• Why email remains the single tactic that works for nearly every business
• How even a small list of 600 can generate $15,000 in a month
• Why sending three emails a week hits the sweet spot for most businesses
• The underrated role of email in building deep relationships versus the fast reach of social media

Using AI the Right Way

• Why AI can speed up content creation but can also push you backwards if misused
• The “dirty sponge” effect of repetitive, low-quality AI-driven content
• How Zack uses AI to track patterns, test subject lines, and refine campaigns
• Why real expertise, experience, and thought leadership must still shine through

Real Results from Real Campaigns

• A client with just 600 subscribers who saw $15K in sales in 30 days
• An agency owner whose daily emails turned $3K into $181K in just 90 days
• How nurturing leads over time (30, 60, 90+ days) consistently drives 4–5x more sales

Key Takeaways for Marketers

• Don’t fear being “salesy”—the problem is usually not enough marketing, not too much
• Email accelerates the know, like, and trust factor
• Consistency, case studies, and valuable insights are what make your emails worth opening
• The sales question changes from if they’ll buy to when they’ll buy

Whether you’re sending monthly newsletters or considering moving to three times a week, this episode will show you why email marketing is still the backbone of lasting success.

Are you ready to rethink how often and how well you’re showing up in inboxes? Tune in and discover why email may be the most valuable marketing channel you’re not fully leveraging yet.

Connect with Zack:
LinkedIn: linkedin.com/in/zackzeller22
Website: https://thisshouldntwork.com/test

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