What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets.
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
Because the best are short of time, our guests answer only 6 questions in 20 minutes
We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.
My guest for this episode is Kirk McDonald - CEO of GroupM, North America, one of the world’s largest media agencies.
We ask:
1. Tell us who you are and what you do?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
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