The first of a 5 part series with practical tips on HOW to position media as an investment in growth. We celebrate the ANA's recent 'Media KPIs That Matter' report which does a great job to highlight the gap between the KPIs advertisers say they use today compared to the KPIs they believe to be the most important. Bravo to the ANA to highlighting the work to be done to align Media KPIs better to business outcomes.
Regular #MediaSnack viewers will know we believe that good KPIs are the cornerstone to getting media seen as (and working as) a lever for company growth.
We also celebrate the ANA's 'Media Leadership Growth Council' which is a smaller group than their Media Committee, tasked with aligning media to the ANA's CMO Growth Council, this is their boilerplate, its a work of beauty...
For more information on the Media Leadership Growth Council, please contact Mark Stewart (mstewart@ana.net).
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Episode links:
Download the ANA 'Media KPIs That Matter' report here: https://www.ana.net/miccontent/show/i...
Follow some of our tips for REFRESHING media to be a new source of company growth, by following our free workbook for marketers.
www.IDComms.com/GROWTH
Also check out:
ANA Media Transparency report 2016 - https://www.ana.net/content/show/id/i...
ISBA contract template - https://www.isba.org.uk/knowledge/con...
WFA - Project Spring - https://wfanet.org/leadership/project...
WFA - Media Charter - https://wfanet.org/leadership/global-..
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