How can you make your company the best at media?
What is the roadmap and actions you need to take to transform the complex media operations of a major company?
How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?
These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers.
We get tips from Rob on:
Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.
Episode Links:
Rob Rakowitz LinkedIn
Rob Rakowitz Twitter
The Global Alliance for Responsible Media
Truth, Lies & Advertising by Jon Steel
Hooked by Nir Eyal
Space Race by Jim Taylor
Bob Hoffman, aka The AdContrarian
Scott Galloway 'The FOUR'
Rob Norman Twitter
