For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc.
Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company growth.
"My job is to build a center of excellence and drive our capability forward really three to five years into the future"
At Mars Ron and his teams talk about "Progress over Perfection" and he explains you have to learn and iterate at speed. "The job is never complete and you will never be perfect. Make the hypothesis and go fail, move forward, learn and do it again. If you're measuring, if you're improving that's progress and it's better than not doing anything at all...so for us Progress over Perfection is the real leadership and you go from there".
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Ron Amram, Senior Director, Global Media at Mars Incorporated.
https://www.linkedin.com/in/ronamram/
