Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the phenomenon of British Christmas TV ads, kickstarted by John Lewis, now a dozen or so retailers are investing large sums in building anthemic, must-see TV adverts focused on brands rather than products. We discuss how the Christmas TV advertising market is starting to show similar behaviours from both advertisers and consumers as that of the Superbowl in the US. Some brands have begun teasing their ads before release and people are searching for Christmas ads on YouTube before they are even released. We are agreed that the Christmas TV excitement shows that good advertising works and gets people excited, remembering ads and talking about them. John Lewis has shown how this drives business success. The heightened competition amongst brands creates pressure with produces amazing work. Perhaps this can spread further across the year and improve quality of advertising generally.Here are some of the best worth watching:JOHN LEWIShttps://www.youtube.com/watch?v=Jw1Y-zhQURUTESCOhttps://www.youtube.com/watch?v=qSUkAURUU1IALDIhttps://www.youtube.com/watch?v=iJGpOYKXcSEM&Shttps://www.youtube.com/watch?v=KfaSxIkLslEAMAZONhttps://www.youtube.com/watch?v=H9SCZwh8TvgEDEKA 2014 https://www.youtube.com/watch?v=jxVcgDMBU94&t2015 https://www.youtube.com/watch?v=V6-0kYhqoRo2017 https://www.youtube.com/watch?v=aknucxb0xSoGood Christmas Advertising Week:BBChttps://www.youtube.com/watch?v=8PstSiTCk74Bad Week:Sainsbury's https://www.youtube.com/watch?v=WU50dLLy7CwQuestion of the Week: Are Christmas Ads the Superbowl of the UK? Yes, No, Whatever.... Please vote. Check back for the results next Friday.
