ID Comms 2016 Media Transparency Survey: http://www.surveymonkey.co.uk/r/media_transparency_2016_IDCommsOn this week's #MediaSnack we hear from David about his recent trip to Paris where he presented to the WFA (World Federation of Advertisers) Sourcing Forum. The WFA represents the interests of the worlds leading brands and the Sourcing Forum is a very impressive group of the worlds most influential marketing procurement leaders. David explains the work ID Comms has done with WFA to research different marketing operational structures. The Paris meeting follows a similar session in NY back in December 2015. A white paper of the results will be published by WFA shortly. Up second, we discuss the launch of the ID Comms 2016 Media Transparency Survey which looks into how the myriad transparency issues might be affecting trust between advertisers and their media agencies. It will also give insight into which areas of transparency might be most influential in building trust. We are interested in transparency as an aspirational business principle rather than something toxic. Leading up to the ANA's findings of the investigation into media rebate practice in the US, The ID Comms survey will hopefully provide some constructive additional context. Please participate in the survey, links provided below. Closes on 4 March. Finally we discuss news reports that some major mobile network operators are considering providing their users with network wide Ad Blocking technology, allowing customers to have better control over how ads are served to mobile devices. It's an interesting move. Certainly users are fatigued with poor quality, intrusive ads on mobile. It's a good challenge back to the advertising community. It coincides with Mobile World Congress (MWC) happening this week in Barcelona. One notable keynote by Sir Martin Sorrell highlighted the gap between mobile's share of global ad spend (6%) versus consumer media time spent on mobile (25%). Agencies want to reduce that gap, the mobile networks might have something to say about that!
