How do you attract high net worth individuals to work with you?
There are 3 categories of investors. Mom and pop investors ($50,000 - $200,000), high net worth individuals ($250,000 - $5,000,000), and institutional capital (>$5,000,000). There is a big difference on what it takes to work with each. Because most institutional capital is out of reach to most sponsors and operators (because the deal size is very large to place that amount of capital), most work with mom and pop investors and high net worth individuals. Because one high net worth investor can account for 10-20 mom and pop investors, they are highly sought after and have a specific criteria they are looking for.
Today, listen as we dive into what it takes to attract and work with high net worth investors.
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