In October 2015, then Elder Russell M. Nelson, Acting President of the Quorum of the Twelve Apostles gives a talk entitled, "A Plea To My Sisters", in the Sunday morning session of General Conference. And when Michelle Gifford hears his words from her home in Southern California, the spirit of inspiration touches her heart and she knows she must act. Today Michelle is the CEO and Marketing Stategist of her own company – Michelle Gifford Creative. She is an expert in social media and all things marketing, working with companies large and small all across the nation. But none of her success would happen without an ongoing pattern Michelle recognizes in her life – she feels the call to do something, and she immediately takes action to make it happen recognizing she must start to walk, before God starts to talk.