There are four areas that business owners must focus on to dramatically increase their sales and profits in their business. It is easy to blame lackluster sales on "needing more customers." But if you can master all four tried, and true techniques, your customer base and sales will continue to grow while you master your sales skills, methods, processes, systems, and operations.
4 Areas of Focus
a) Set measurable sales goals
b) Understand your customer
c) Remove obstacles and blocks
d) Create an automated system for restocking or repeat business
2.Increases the dollar amount of each transaction. AKA " What add-on services or products can you offer the customer?"
a)Provide products and services you can add on that are complementary to your primary products/ services
b) Use your 5 senses to enhance the product and service and let high-quality items create an experience that sells itself
c) How to create bundle packages to increase the ticket items available for sale and help the customer put items together that they may not have thought otherwise.
d) Create exclusive events, offers, and signature products only available at your business that builds value and profits
3.Connect with new customers, new markets, and new business relationships. AKA " Be visible, network, and be consistent."
a) Great Website
b) Blogs and other content that drives new customers to your point of purchase
c)Create urgency with limited offers
4.Increase your prices or lower your expenses, AKA "Keep more of the profit."
a) What is your advantage
b) Doing what you love and making a profit on that
c)Understanding more sales does not mean more profit
D)Getting the best pricing on your raw costs and over head to maximize your bottom line
