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In this episode of the ChurchCandy podcast, Brady sits down with Jacob Salguero — founder of Tomorrow Creative and a leading voice helping churches reach the next generation. Jacob unpacks why Gen Z is engaging with faith in surprising ways, the rise of Christian creators on social media, and how authenticity (not production) is the key to connecting with this generation.
Together, Brady and Jacob dive into the differences between millennial and Gen Z church culture, why rebellion looks like following Jesus, and how churches can use creativity and digital strategy to disciple effectively. They also tackle cringey church trends, the role of social media in evangelism, and the future of church services for young people.
This conversation is packed with insights and practical strategies for pastors and church leaders who want to connect with Gen Z without being cringe.
📖 CHAPTERS
00:00 Welcome & Jacob’s Background
03:45 Why Gen Z Finds Christianity “Edgy”
06:12 The Shift from Millennials to Gen Z in Church
08:45 Authenticity vs. Relevance in Ministry
12:10 Hard Conversations Gen Z Wants to Have
16:20 Why Creators Are the New Shepherds
9:05 Breaking Sermons Into Social Media Content
21:45 Podcasts, Panels, and the Future of Church
23:50 Creativity in Preaching & Visual Engagement
26:30 Why the Church Lost Its Creative Edge
30:15 Lessons from the Sistine Chapel & Creativity as Discipleship
33:00 Cringey Church Trends That Need to End
36:55 Copycat Culture: Why Churches Shouldn’t Just Imitate Megachurches
41:20 Building a Creative Team for Your Church
44:15 Brand Books vs. Aesthetic Guides Explained
47:30 Church Hot Takes
55:40 Tomorrow Creative: Resources for Churches
57:00 Final Thoughts & Outro
👋 Connect with Jacob Salguero
Instagram: https://www.instagram.com/jacobsalguero
Tomorrow Creative: https://www.instagram.com/t_____________________mrw/
📍 Learn More About ChurchCandy:
Website: https://churchcandy.com
Instagram: https://www.instagram.com/churchcandymarketing
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https://www.amazon.com/dp/B0DH1XB7F7/ref=cm_sw_r_as_gl_api_gl_i_XWCVF6K6TNSFRF8HB82D?linkCode=ml1&tag=bradysticker-20
💬 Let us know your thoughts in the comments and share this with fellow pastors and church leaders who want to reach Gen Z effectively!
#GenZ #ChurchGrowth #Leadership #ChurchCandy #PastorLeadership #ChurchMarketing #ChurchTrends
