Description

In this episode, Brent Lindeque, the founder of Good Things Guy, shares insights on building a platform that connects communities and remaining relevant in the ever-changing digital landscape.  He emphasises the importance of authenticity and values in brand partnerships and highlights the power of partnerships and giving back. Brent also discusses the exciting trends of TikTok and vidcasting in the influencer space. Overall, his strategy is to lead with kindness and consistency, creating a feeling of hope and optimism through Good Things Guy.

Key takeaways

• Be open to change and consistently evolve to remain relevant in the digital landscape.
• Choose brand partnerships that align with your values and focus on your community.
• Authenticity and context are key in brand partnerships, allowing the content creator to use their unique voice to deliver the message.
• Building a community requires consistency, authenticity, and a focus on inspiring and connecting with individuals.
• Exciting trends in the influencer space include TikTok and vidcasting, which offer new opportunities for creativity and engagement.

Follow Brent Lindeque’s work and thinking on:

• Good Things Guy
• LinkedIn
• X
• Facebook

The Lead Creative Podcast is available on:

• Apple
• Spotify
• Stitcher
• Google Podcasts
• YouTube

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Audio editing and production by: Maishe Rakgoale
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