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Pretty much every haunted house has a merch booth or a gift shop. There's almost no reason not to. It's a fairly straightforward way to make extra money from your haunt and, in many cases, do some great self-promotion. However, as an industry, our merch game is often times pretty weak. Many places offer t-shirts and hats and not a lot more. There's a lot of room for many haunts to elevate their merch and gift shop game and that's what this episode is about. Finding ways to make more money by selling more stuff.This Week's Episode Includes:IntroConference RemindersInformation on Upcoming Galveston TripHat Tip to Roberta McCllenPrevious Episodes to Check OutDifference Between a Gift Shop and a Merch Booth6 Rules for a Successful Gift ShopDiscussion on MerchElevating it to a Gift ShopAdditional AdviceExamples of Good Haunt Gift ShopsConclusionsWhether you already have a gift shop or are looking to set one up, this is an episode you do NOT want to miss!
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