If the fastest route out of poverty is a billboard promising a jackpot, what does that say about the system around it? We pull back the curtain on why lottery ads stack up in poorer Black and Latino neighborhoods and nearly vanish in wealthier suburbs, connecting the dots between business incentives, historic segregation, and the quiet power of algorithms that optimize for yield, not fairness.
We start by mapping the visual divide—scratch‑off posters and jackpot banners on one side of town, financial advisors and college savings on the other—and unpack the narrow marketing logic that concentrates gambling promotions where repeat purchases are highest. From there, we dig into the structural forces that make those strategies so profitable: decades of redlining and disinvestment, unequal schools, and zoning that locked opportunity away from many communities. Even when race is not a target variable, geodemographic segmentation and retail data act as proxies, pushing more ads into the very places most vulnerable to the pitch.
Because lotteries are run by states, the stakes aren’t just commercial—they’re moral. We explain ho
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