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It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say (again). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute.
In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audience but also makes it easier to stay consistent. Because let’s be honest - when you don’t have a plan, content creation takes way more time and energy than it should! We’ll talk about why a lack of content planning keeps you stuck in a cycle of procrastination and how to break free from it.
I’ll also walk you through a step-by-step process to audit your existing content, identify gaps, and use AI tools to categorize your topics. Plus, I’m sharing my favorite keyword research strategies so you can make sure your content is actually being found by the right people. You’ll walk away with a clear action plan to organize your content ideas, map out your next month of content, and repurpose across multiple platforms.
02:10 -What happens when we don’t have a content plan
04:35 -How to approach content planning strategically (and how AI can help!)
08:31 - A simple way to do basic keyword research
09:52 - Important organizational details of content planning: where to keep your plan, what to include, etc.
12:37 - The secret to keeping content planning and creation sustainable and your action steps for getting started this week
Links & Resources:
Show Notes: https://kristendoyle.co/episode135
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