Description

For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss: 

• Before she became a conversion copywriter, what was she doing? 
• How did she get into conversion copywriting? 
• Is there a thing or two she thinks people misunderstand about writing copy? 
• What copywriting projects has she been working on recently?
• How often do brands have to tinker with their site copy?
• What’s one copywriting best practice that is not ideal?
• What things does she want to change/improve in the coming 6 months?
• Any (conversion copywriting) books that changed Annie’s way of thinking

Show Notes: 

360i Agency

Challenge Success 

Ogilvy on Advertising 

Breakthrough Advertising 

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The Copywriter’s Handbook 

Joanna Wiebe

Copyhackers

10X Landing Pages 

How to Conduct, Analyze & Apply Customer Research

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QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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