In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries:
- As personalization and customization become increasingly prevalent in marketing, how can businesses adapt their value propositions to resonate with diverse customer segments while maintaining a consistent brand identity?
- In the case of a brand offering multiple products, how can businesses effectively harmonize these various dimensions to construct a comprehensive and compelling value proposition?
- What are the advanced metrics and key performance indicators (KPIs) that businesses should employ to gauge the efficacy of their value propositions, moving beyond conventional ROI assessments?
- How do the principles of devising and articulating value propositions differ between business-to-business (B2B) and business-to-consumer (B2C) markets, and what tactics prove most fruitful within each domain?
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
