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From a road trip sleeping in the trunk of a car during a Florida road trip to the helm of a 20-year cornhole business, Frank Geers shares the remarkable journey that transformed a simple backyard game into an international competitive sport. As founder of the American Cornhole Organization (ACO), Frank's entrepreneurial spirit and creative vision have literally changed how millions play and experience cornhole.
Frank's story begins with a marketing insight while working at his company Harris Hawk—seeing cornhole boards as potential billboards for brand promotion. What started as a business concept evolved into a passionate mission to legitimize and standardize the game. With refreshing candor, he recounts the early days when he had to explain what cornhole even was, and how his wife cried when he announced his plans to build a business around it.
The conversation reveals fascinating innovations that revolutionized the sport, including Frank's creation of the now-standard two-sided bag with "stick" and "slide" surfaces, adding strategic complexity to gameplay. We journey through ACO's growth from local competitions to major tournaments annually spanning from California to Florida and even expanding internationally.
Most compelling is Frank's insight into the dedicated cornhole community. His "Road Dog" award—honoring players who attend 13+ tournaments yearly—has grown from 9 recipients to 69 in just four years, with enthusiasts traveling thousands of miles and rearranging their lives around competition schedules. Frank estimates he's personally driven over a million miles promoting the sport he loves.
Whether you're curious about entrepreneurship, sports development, or simply want to understand how a backyard pastime landed on ESPN, this conversation offers a unique window into what happens when you follow an unlikely dream with unwavering persistence. Ready to learn more about competitive cornhole? Visit AmericanCornhole.com or contact Frank directly for tournament information.
You can find ACO at https://americancornhole.com
