In our weekly technology start-up podcast, analyst Elise Kennedy hosts Adam Lubofsky, Co-founder and CEO of Safewill.Safewill seeks to make it easy for customers to write their will by simplifying the barriers of accessibility, approachability and affordability that have traditionally existed in the industry. The revenue model is a one-off fee to write the will as well as a subscription fee to allow for unlimited updates. It currently operates in Australia with planned global expansion, particularly in those countries with established estate laws. From a product perspective, the longer-term strategy is to extend and develop a complete end of life suite of products.In this podcast we discuss the company, its revenue model, the industry, competitive landscape, and strategies for growth.