In our weekly technology start-up podcast, analyst Elise Kennedy hosts Ola Sars, founder and CEO of musictech company Soundtrack Your Brand.Soundtrack Your Brandis a B2B music software company, which allows businesses (i.e. bars, cafes, churches, education establishments, salons, hotels, etc.) to curate the ideal playlist for their customers, in a way that helps distribute payment rights to the music producers. Imagine going to the cinema, to watch Netflix, where the cinema takes the profits - Soundtrack Your Brand aims to remove this conundrum in the music space. The software allows users to create playlists, can use artificial intelligence to find the sound for brand alignment and uses other smart tools to curate the music experience for a business.In this podcast, we discuss the company, industry, competitive landscape and strategies for growth.
