In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make.
The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, exploring how relationships with pets had been impacted by the global COVID 19 pandemic, as well as how pet owners viewed pet brands. In total, we received over 710 responses from men and women across Australia.
In this episode, it’s important to note that we don’t point the finger or play the blame game. But rather use these insights as an opportunity to discuss how pet brands can recognise and avoid these pitfalls, whilst making their marketing strategies even stronger.
To summarise, in this episode we discuss:
Plus much more!
If you would like to receive updates about our survey results and free resources, then make sure to join our newsletter here: https://petbizcreatives.com/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o0
Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
