Description

Company: Wax Eloquent
Owners: Weston Wax
Year Started: 2017
Employees: 11-25 

Weston Wax didn’t plan to run the family business, he planned to leave. But when duty called, he took over a struggling print company and transformed it into a modern digital marketing agency. In this episode, Weston shares the emotional journey, business pivots, and what it means to run a third-generation agency with intention.

Inside this episode:

• Why legacy clients rarely buy into your new service
• The quiet power of letting go of old business models
• How family values can guide leadership (without limiting it)
• The mindset shift Weston used to double revenue in a year

Details for an agency planning workshop event November 10th and 11th 2025.