Description

Company: Copello
Owners: Carolina Copello
Year Started: 2011
Employees: 1-10 

What does it take to build a thriving PR agency with zero formal training? In this episode, Carolina Copello shares her bold leap from the corporate world to founding Copello, a boutique communications agency serving Latin America and U.S. Hispanic markets. Her journey proves that trusting your instincts, staying lean, and putting people first can lead to a decade of client loyalty and business success.

Inside this episode:

• How trusting your gut (not a 10-year plan) can pay off in business
• Why staying lean gave her an edge over traditional agencies
• How she turned early coffee chats into 10-year client relationships
• The hidden challenges of solo entrepreneurship (and how she navigates them)
• Her vision for Global Latinas and what she wishes more agency founders did

Details for an agency planning workshop event November 10th and 11th 2025.