Description

Company: Bear Icebox Communications
Owners: Bob Spoerl & DeAnna Spoerl
Year Started: 2016
Employees: 1-10

What happens when a marriage, a failed franchise, and a bold leap into PR all collide? In this episode, Bob and DeAnna Spoerl of Bear Icebox Communications share their honest journey from bankruptcy to building an agency together. Hear how they navigated business, parenting, and partnership while building something that finally felt right.

Key Takeaways

• Why their first business failed and what they did differently the second time
• The sales mistake that nearly stalled their agency (and how DeAnna fixed it)
• How to work with your spouse without driving each other crazy
• The overlooked benefit of treating your team like humans, not hustlers
• What entrepreneurs really learn when they lose everything

Details for an agency planning workshop event November 10th and 11th 2025.