Description

Company: Upswept Creative

Guests: Sarah Giffrow

Year Started: 2011

Employees: 1-10

What if staying un-niched was your more niche than you think? In this episode, Sarah Giffrow of Upswept Creative shares why she chose variety over specialization, and how it’s helped her build a values-driven agency that aligns with who she is. From helping mission-focused clients to overcoming the challenge of marketing her own business, Sarah offers honest insights agency owners can relate to.

Key Takeaways

• How there are many forms to niching, including just being your authentic self
• How to align your marketing voice with your values (without turning off ideal clients)
• A practical way to carve out time for your agency’s own brand work

Details for an agency planning workshop event November 10th and 11th 2025.