Description

Company: L&L Collective
Owners: Beth Romer
Year Started: 2021
Employees: 1-10

What happens when you walk away from a client that could pay well but doesn’t align with your values? In this episode, Beth Romer, founder of L&L Collective, shares how she built a thriving agency by prioritizing purpose, setting boundaries, and embracing small business creativity. You'll hear her story of early risk-taking, client red flags, and why culture fit matters more than cash.

Inside this episode:

• Why saying no to the wrong client can save your team’s energy
• The mindset shift Beth used to finally start her agency
• How she grew her team quickly (before even taking a paycheck)
• The key reason small businesses make the best creative partners
• A fresh take on using social media as your digital business card

Details for an agency planning workshop event November 10th and 11th 2025.