Description

Company: PCF International
Owners: Ginger Peterson
Year Started: 1996
Employees: 11-25 

What happens when an old-school agency leader outlasts the digital revolution? In this episode, Ginger Peterson shares her 28-year journey at the helm of PCF International, from fax machines and TV spots to interactive campaigns and international clients. You’ll hear how she navigated outdated partnerships, embraced change, and built a loyal team that stuck with her for decades.

Key Takeaways

• Why she’ll never have a business partner again 
• How a slow digital transition nearly broke the agency  and what finally forced the shift
• The 3 rules that kept her agency profitable and sane (even in the chaos)
• How she built a team with 20-year loyalty  without micromanaging
• The one weekly ritual that holds her team accountable and aligned

Details for an agency planning workshop event November 10th and 11th 2025.