Description

Company: Insite
Owners: Nicki Purcell
Year Started: 1998
Employees: 26-50

From the Newsroom to the C-Suite: Nicki Purcell’s Agency Journey

What happens when a corporate exec takes the reins of a 25-year-old agency she didn’t found? In this episode, Nicki Purcell, President and co-owner of Insite, shares her unconventional path to agency leadership—filled with twists, lessons, and bold decisions. From turning down her “dream job” to embracing ownership during a pandemic, Nicki’s story is a blueprint for leading with intention and evolving without losing what makes your agency special.

Inside this episode:

• Why writing down your fears can guide smarter business decisions
• The leadership challenge of inheriting (vs. building) agency culture
• How Nicki navigated from corporate officer to co-owner during COVID
• What founders often miss in planning their own succession
• A 90-day framework to lead change without disrupting team momentum

Details for an agency planning workshop event November 10th and 11th 2025.