Mark Schaefer is the first guest of 2023 on the Big Ideas Welcome podcast! Mark is a best-selling author whose 10th book, Belonging to the Brand, has just hit shelves. Beyond writing, Mark is a globally recognized keynote speaker, educator, and business consultant, who has taken the stage at some of the largest industry and corporate conferences, including SXSW, Dell World, the American Bar Association Annual Conference, and many others.
In this episode, Chris and Mark discuss:
-Mark's new book, Belonging to the Brand
-Why Mark is an "encourager of being a better listener"
-The power of the personal brand and how it helps to build community
-The relationship between marketing and community
-The value of understanding “experience at scale”
-Mark’s suggestion of a new way to measure marketing value
Join us for the Mark Schaefer, "Belonging to the Brand", LIVESTREAM presented by the Knoxville Entrepreneur Center on January 25th at 6pm. Learn more.
In This Episode:
Mark Schaefer Website | LinkedIn | Instagram | YouTube | Podcast
Chris McAdoo: Instagram | LinkedIn | Website
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KEC: Instagram | Facebook | Website I Twitter | Linkedin
#MadeforKnoxville: https://www.madeforknoxville.com/
Chris McAdoo: Instagram | LinkedIn | Website
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Listen to all episodes of the Big Ideas Welcome podcast, available now on your favorite streaming platforms, YouTube, and at bigideaswelcome.com.
This Big Ideas Welcome podcast is brought to you by Knoxville Entrepreneur Center, hosted and curated by KEC Chief Experience Officer Chris McAdoo, and produced and edited by Palm Tree Pod Co.
A special thanks to K BREW for making this episode possible.
Original theme music “Thinking of You” courtesy of and copyright Kelsi Walker.
