Curious why that last TikTok you posted got only 12 views while someone else's similar content went viral? You're not alone.
The Jersey Guy Podcast team dives headfirst into the mysterious world of TikTok's algorithm, sharing our collective journey as relative newcomers to content creation. We break down how watch time trumps likes, why sharing is the ultimate engagement metric, and how the platform somehow knows the difference between funny cursing and nasty cursing (yes, really).
Between laughs and revelations, we unpack surprising discoveries about social media strategy - from optimal posting times to banned hashtags that could be tanking your reach. The conversation reveals how TikTok has evolved beyond entertainment into a legitimate search engine for everything from restaurants to roller coasters, offering more authentic insights than traditional websites.
As three friends with different content creation strengths, we discuss finding our unique niches - talking head videos, voice-overs, captioned images - and how combining these approaches creates more engaging content. The episode balances practical tips with candid reflections on staying authentic in an algorithm-driven world.
Whether you're a content creator looking to boost your reach or simply curious about the science behind what appears on your For You Page, this episode offers a refreshingly honest look at social media's inner workings. We've learned that while understanding the algorithm helps, creating genuine content that makes people laugh will always be the most reliable path to connection.
Ready to crack the code? Join us for a conversation that might just change how you view (and use) social media. And remember - if it makes you laugh, chances are it'll make someone else laugh too.
Hosted by: Cottman, Crawford & The Jersey Guy
Contact us: CCandNJGuy@gmail.com
Links & socials: https://linktr.ee/ccandnjguy
