On this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character.
It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout.
So why does the audience negatively respond to this? How is the brand managing a crisis?
Well. Fast-vertising was employed but didn’t help much from what we’ve seen in this instance and we discuss why.
What is your Brand Management playbook if ever you have a social media Peloton moment?Some Helpful Links
www.nerbrandagency.com/podcast
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