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A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience.

Let’s break down the different parts of a basic brand guide and discuss the importance of each.

  1. Logo
  2. Colors
  3. Typography
  4. Imaging
  5. Voice and tone
  6. Promise
  7. Attributes

Need help creating a brand guide or improving how your brand looks and sounds?

>> nerdbrandagency.com/contact  

Learn more about creating a brand guide:

>> nerdbrandagency.com/brand-guidelines/ 

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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