On this episode of the NerdBrand podcast we’re talking about that time you stretched too far and pulled your back out… oh wait different podcast. Don’t extend your brand too fast on this episode!
If you rush to plaster your Brand everywhere too quickly you may lose its potency. Be careful with where you place your brand because potential fans will make associations and assumptions based on where they see your marketing.
Take your time. There is the initial thought that once you have your brand established you want to get it out to as many places as quickly as possible to saturate the market. Where you brand yourself is a brand signal. You don’t typically see ads for Tiffany & Co on the side of city buses. Where you show up, will influence your reach and success.
So that means that your brand should market itself in places that make the most sense for it and will also compliment the messaging you are trying to communicate. That is your “why”.
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