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New year, new you? On this episode of the NerdBrand podcast we’re discussing who the hell types a search anymore? It’s the rise of voice search.

Welcome to the NerdBrand podcast, on this episode we’re talking about new year promises we aren’t keeping. But we want to take a look at voice search and how to prepare for it.

Google reports that 41% of adults and 55% of teens now use voice search daily.

Voice search is Siri, and all the scary Skynet bots that you have in your home and on your phone. More people are using voice search to search the internet for what they need. So much advice for this is out there, but the biggest one is your audience. Do you know who you are wanting to sell to?

• Target question keywords and other long-tail keywords.
• Use conversational language in your content. If you need help with this you are not human.
• Prioritize local SEO. Cause what is near me??
• Try to capture Google featured snippets. You must have GOOD content.
• Use schema markup, yeah, it’s for the bots.
• Optimize for mobile, we really have to say this in 2023?

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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