[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover:
⚡️ ATS London 2023 and Sustainability
⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023
⚡️ The Big Shift in How Programmatic Works
⚡️ Attention as a Metric and What is API (Attention Per Impression)
⚡️ Retail Media and CTV: The Problem of Fragmentation
Chapters
03:14 - Events (ATS and Cannes Lions 2023)
13:00 - Measuring attention
17:41 - Retail media is hot
21:54 - Pricing A.I enabled gigs
25:48 - What's happening with CTV
29:41 - What we are watching this week
32:02 - "IDs won't save us"
CC: AdTech God, Marc Andreessen, Rob Beeler, The Rebooting
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