[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:
⚡️ Changing ad buying behaviour
⚡️ Where does CTV fit in the ad buyers mix
⚡️ How publishers should embrace CTV and generate revenue
⚡️ What does CTV demand look like
⚡️ CTV data measurement standards
⚡️ Samsung’s role in CTV measurement
⚡️ Why big players are consolidating in OTT
CC: Samsung, Disney, Airbnb, Hulu, Amazon Prime, MX Player, Sony, Zee5, Jio, Fubo TV, Ampersand
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