Description

This week, on one of the coldest days in May in Bangalore, Anand Gopal, COO Voiro and Kavita Shenoy, CEO Voiro, talk about what’s happening and trending in the AdTech space and the major drivers of growth. Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi. They also talk about IPL Fatigue, Metaverse, and the impact of password sharing on streaming services revenues. Catch this and much more to know what’s happening on the airwaves of Voiro. Tune in for an in-depth analysis of key trends in the AdTech space and how it’s helping contribute to several industries.

Articles mentioned in the podcast

• https://www.livemint.com/industry/media/password-sharing-erodes-revenues-of-streaming-services-11652296418874.html
• https://theprint.in/sport/new-ad-trends-emerge-after-initial-fall-in-ipl-viewers-brands-eye-2023-27-media-rights/945724/
• https://www.thedrum.com/opinion/2022/05/11/how-tiktok-revolutionizing-the-way-we-speak-sell-and-shop
• https://newsletter.firstpartycapital.com/p/the-retail-media-land-grab-dpoinsider?s=w
• https://www.adweek.com/agencies/wpp-partners-with-epic-games-to-evolve-metaverse-offer/
• https://www.bcg.com/publications/2022/how-media-is-shaping-retail
• https://theiabm.org/new-ad-technologies-heighten-the-appeal-of-ctv-led-programming/
• https://www.ben-evans.com/benedictevans/2022/3/18/unbundling-advertising
• https://www.vplayed.com/blog/how-to-monetize-live-stream-with-ppv/

People mentioned

• Ratko Vidakovic
• Gaurav Gandhi, Amazon
• Sandeep Bhushan

Brands Mentioned

• Nestle
• Hotstar
• ATS Madrid
• Metaverse