0:00 Intro
1:19 Bourbon Smash
1:38 Building a brand
2:27 Welcome Rachel Dignan (Design Manager)
3:02 Where it all starts
8:47 All the dead bourbon products
13:57 Quickly and slowly building different brands
18:32 Tweaking products to make them better
18:57 Everything that goes into the process
20:57 Before there was flat Kyle, there was flat Patrick
22:17 Storytelling makes all the difference
25:12 Coming from different backgrounds
30:42 Favorite memory from launch day
33:37 What else does Kyle make?
38:57 Favorite cocktail and bourbon?
©️2024 Holladay Distillery Weston, MO. Drink Responsibly. Drive Responsibly.
