Another month, another awesome episode of Talking Talent Live. We absolutely wait loved chatting to one of Australia’s leading employer branding experts, CommBank’s Alex McVeigh.
Heading up the employer branding team at one of Australia’s largest employers means Alex has been involved in some major projects, including CommBank’s recent award-winning EVP launch. And while seeing big creative pieces come to life is always rewarding, Alex is also no stranger to rolling her sleeves up and digging through the data or driving advocacy programs to help find the best ways to connect and engage the right audience and provide real value where it’s needed most.
Among others, we cover topics such as:
👉 Striking the right balance throughout the research and messaging development phases.
👉 Activating an EVP for multiple audiences and an insight into CommBank’s recent EVP launch.
👉 How to communicate success through both hard and soft measures.
If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.
Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.
Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!
