Rolling from one industry leader to another, this month on Talking Talent Live we sat down with BHP’s Karly George, one of the country’s most experienced candidate experience and employer branding experts.
Over ten years, Karly has helped BHP find and attract the best quality candidates by building a world class candidate experience. Today Karly is responsible for candidate engagement and recruitment marketing across all of BHP’s global assets, from Australia to South America. Karly believes that recruitment has a lot to learn from consumer marketing and focuses on treating candidates as customers to provide truly exceptional service throughout the recruitment process.
Join us as we discuss:
👉 Building a strategy and scaling it over the long term, from solo lead to a full team and budget.
👉 Why and how to reach the right audience, not the biggest audience for your campaigns.
👉 Adapting consumer marketing metrics and aligning measurements to talent objectives.
If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.
Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.
Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!
