In this episode, the Good Mood Marketing trio sits down with Kristy Johnson, a 14-year veteran in the real estate marketing space. Rejoining the Catalyst team as Director of Brand Strategy, Kristy dives into how Catalyst’s culture drew her back to the agency, walks us through the importance of the relationship between onsite teams and customer experience, and how everyone should pay attention to one common theme in branding: Identity. Find out how all of these factors affect the human experience in the fast paced world of real estate.
Kristy Johnson
Kristy Johnson works at Catalyst as Director of Brand Strategy. She oversees the team responsible for leading, shaping, and driving the development of clients’ brand identities. In her 14 year career, Kristy has navigated the real estate industry from residential to multifamily to student and more, with extensive experience in the marketing agency space working with major national brands inside and outside of real estate, and has now made her way back onto the Catalyst team.
