Ever wonder how successful entrepreneurs navigate life's unexpected turns? Will, founder of Creative Project Management, takes us on a captivating journey from college soccer player to rapper to thriving business owner in this raw, unfiltered conversation about finding your path.
When illness cost Will his soccer scholarship, music became his refuge—but the skills he developed to promote himself as an artist unexpectedly became his true calling. "I taught myself graphic design because I was a broke rapper who needed visuals," he explains, describing how necessity sparked a creative business that now serves clients across multiple industries. His story proves that our greatest strengths often emerge from our most challenging moments.
The conversation dives deep into how the "blog era" revolutionized music, allowing independent artists to build careers without label support and teaching Will valuable lessons about branding that he applies to his business today. As a formerly incarcerated entrepreneur who faced employment discrimination, Will's perspective on creating opportunities when traditional doors close resonates with anyone who's had to forge their own path.
Perhaps most valuable is Will's candid discussion about balancing entrepreneurship with fatherhood. With three children at home, he shares practical wisdom about quality time, building independence, and the critical support of his wife who "paid all the bills for six months" while he launched his business. His definition of entrepreneurship—"jumping out of an airplane and building a parachute on the way down"—perfectly captures the exhilarating, terrifying leap that leads to true innovation.
Whether you're considering a career pivot, building a creative business, or simply looking for inspiration to embrace change, this episode delivers actionable insights wrapped in authentic storytelling. Follow Will on Instagram @themsqshop to witness how he continues to bring clients' visions to life through design, video, and strategic creativity.
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