A simple request from her niece for a "makeup spa party" birthday sparked something extraordinary for Cherie Smalley. What began as a favor transformed into SpaTacular - a wildly successful kid-focused day spa and retail store in Midlothian, Virginia that parents and daughters can't stop raving about.
Cherie's entrepreneurial journey reveals the refreshing truth behind business success: sometimes your greatest opportunities aren't what you originally planned. After 14 years in the cosmetics industry, she took a chance on an event planning course that unexpectedly led to mobile spa parties for young girls. Five years of operating from her home gave way to her first brick-and-mortar location, followed by surviving COVID and expanding to a stunning custom space that delights everyone who walks through its pink doors.
What makes SpaTacular truly special is its commitment to age-appropriate experiences. While many beauty products marketed to children feature unicorns and cute packaging, they often contain ingredients like vitamin C and hyaluronic acid that shouldn't be used on young skin. SpaTacular offers candy-scented facials, kid-safe nail polishes, and warm towel service in an environment designed specifically for children to feel pampered without growing up too quickly.
The business model has created remarkable loyalty, with girls returning year after year for birthday celebrations. Perhaps most telling is how former clients return as teenagers to work at SpaTacular when they turn 16 - a powerful testament to the lasting impact this experience has on young lives. Now expanding with a VIP section for girls 10-12, Sheree continues evolving her brand while staying true to her mission.
Ready to experience this magical destination that's creating memories for families throughout Virginia and beyond? Visit www.spatacularparties.com or call 804-516-4411 to schedule your daughter's unforgettable spa day or party. Trust us - one visit and you'll understand why this business model has entrepreneurs and parents alike saying "why didn't I think of that?"
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