From virtual assistance to corporate travel planning, and from a steady paycheck to real estate entrepreneurship, Justin and ShaCoria's journey exemplifies what it means to bet on yourself while building a rock-solid partnership.
When Justin walked away from his management position at the Richmond Association of Realtors to pursue real estate full-time, he didn't just have a dream—he had years of preparation behind him. Their story reveals how calculated risk-taking, diversified income streams, and unwavering spousal support create the foundation for entrepreneurial success.
ShaCoria's pivot from virtual assistance to corporate travel planning demonstrates the entrepreneur's ability to recognize when to let go of a viable business in favor of one with greater potential and personal alignment. Her first major client—a multi-million dollar company needing complex international travel arrangements—came from simply responding to a Facebook post, proving that opportunities often appear in unexpected places for those willing to step up.
What makes this couple remarkable isn't just their individual businesses but how they function as true partners. With Justin as the visionary dreamer and ShaCoria providing organizational structure and pragmatic analysis, they've created a system where each complements the other's strengths. Despite having young children and multiple businesses, they prioritize communication—discussing everything from daily schedules to major financial decisions.
Their story offers invaluable lessons for aspiring entrepreneurs: build multiple income streams before making major transitions, don't be afraid to pivot when something isn't working, invest in yourself through coaching even during tight times, and recognize that your aligned clients might look different than you expect. As Justin wisely notes, "Don't be afraid to start something and then it doesn't become what you want it to be"—because sometimes the journey leads to something even better.
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