The seventh episode is devoted to the account management role in an agency. Account management is a discipline to be treated as seriously as Finance, Legal, HR, etc. The person whose expertise fulfils this role helps to put the company in the position of trusted advisor as opposed to a supplier. Mike and Kevin go through real examples of account management actions including the reporting framework and their recommendations as to how to engage senior stakeholders in more effective collaborations.
Check It’s a Good Start Youtube channel for more episodes and discussion.
