In this episode, Mike and Kevin are joined by Renaye Edwards, Co-Founder & Marketing Account Director at Digital Radish, to talk about how to grow your business by developing your account management and account-based marketing (ABM). The speakers covered the topics:
- When you say “Account Management" and "Account Planning”, what do you mean and why is it important?
- Digital Project Manager and Account Manager - where they overlap and how they differ
- Is it a repeatable/scalable discipline process? Or is it about people and their skills and talents?
- How do you build “Trusted Advisor” status with your clients?
- What are the 3 key success factors for any agency/entrepreneurial firm to manage and grow key accounts?
- Based on all your experiences, what is your piece of advice to our audience to help them make a big impact on growing key accounts?
Check It’s a Good Start Youtube channel for more episodes and discussion.
