In the second episode, Kevin Gibbons shares his expertise of building organic growth and explains how to understand if SEO is the right fit for a business and good place to invest marketing budget. You will also learn why controlled experiments are so important and why it can be a good idea to start with paid search first.
The book mentioned in the episode: Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.
Check It’s a Good Start Youtube channel for more episodes and discussion.
Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
