I was joined by Bastl Instrument's head of marketing, Patrik Veltrusky. Bastl is a is a synthesiser maker based in Brno, Czech Republic. Since 2013, they've been helping people develop their unique sound and build up their DIY electronic music communities. We talked about...
- How Bastl became experimental with products.
- Why operating in an niche within a niche is crucial for setting benchmarks + finding product market fit
- The parallels between building and building software
- Why people buy niche products and choose experimental hardware like Bastl
- How to innovate: Customers, pioneering and the role of community in the ideation process
- What have been the seismic changes in the world of hardware
- Brand size and future direction: Is it important to break through or remaining underground?
- The process of growing and realising ideas: Artistic and functional design
Find out more about Bastl intruments here
Find out more about &why: why.de
Get in touch: next20@why.de || https://www.linkedin.com/in/hitimstephens/
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