Podcast Episode: Transitioning to a Solo Online Business
Introduction:
- Host: Kelsey Kerslake
- CEO and Founder of The Aligned Business
Episode Overview:
- Kelsey's decision to transition her business to a solo operation
- Industry trends and shifts towards smaller, more aligned businesses
- Personal challenges and health issues that led to this decision
Industry Trends and Shifts:
- The trend of big coaches and course creators downsizing their teams
- The pressure to scale coaching businesses with large teams
- The shift towards more discerning clients and higher standards of support
- Emphasis on living aligned lives over building massive businesses
Kelsey's Journey with a Team:
- Building a team with six full-time employees and 11 contractors
- The stress and financial pressure of managing a large team
- The decision to pause the agency and reevaluate the business structure
- Transitioning to a revenue share model
Financial Goals and Wealth Building:
- Prioritizing profit and financial literacy
- The importance of making smart investments
- Building wealth through stocks, real estate, and other assets
- The shift from just scaling to focusing on profit
Kelsey's Dream Business Structure:
- Transitioning to a solo operation with a smaller, more profitable business
- Taking on one-on-one clients and managing a limited number of academy students
- Relaunching Supportive Sales School and opening a digital download shop
- Resetting the business to align with Kelsey's vision
Conclusion:
- Kelsey's temporary reset and focus on personal alignment
- Invitation to reach out with questions or for further discussion
- Closing remarks and gratitude for listening to the Aligned Business Podcast
